16 February 2026 · Delegated - Principal Planner (A Morgan, Interim Director of Planning and Building Control)
27, Farmhill Lane, Douglas, Isle Of Man, IM2 2ef
The proposal involves replacing existing signage at 27 & 29-31 Strand Street with two new illuminated fascia panels using individual built-up letters on black aluminium back panels and two new projecting signs, all with white LED illumination at max 400 cdl/m2.
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The officer assessed the signage against The Control of Advertisements Regulations 2013, which limit considerations to amenity (general area characteristics, historic/architectural features) and publi…
General Policy 6
Permits external advertisements in towns/villages if high standard design/materials relating well to building/site, in keeping with surroundings, and not causing highway safety hazard. Officer assessed proposed signage meets these as it replaces existing in retail zone, matches street character, not overly bright/large, and no safety issues per DOI.
General Policy 7
Generally does not permit advertisements on sites/buildings other than those to which they relate. Officer interpreted signage on unit 27 as relating to Superdrug's intended occupation of both units (29/31 current, 27 pending via shopfront app), so compliant despite vacancy.
General Policy 8
Mentioned in decision as met; focuses on amenity/public safety in advertisements. Officer confirmed no adverse impacts, supporting overall acceptability.
General Policy 2
Requires development respecting site/surroundings in scale/form/design, no adverse townscape/amenity/road safety effects. Assessed as signage fits pedestrian retail street, no harm to character or safety.
Time limit
The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice. Reason: To avoid the accumulation of unimplemented advertisement consents.
No objection. No significant negative impact upon highway safety, network functionality and/or parking. Note: projecting signs will need Section 69 oversailing licence.
No objection
